La presente tesi vuole mostrare i comportamenti tipici dei consumatori in situazioni di rischio e incertezza sugli esiti della decisione d'acquisto, e come riducono il rischio percepito. In particolare si fa riferimento ...

Il presente elaborato intende analizzare l’evoluzione dei sistemi informativi, con un focus sui business process presenti in azienda e su come questi possano influenzare la scelta della struttura di un sistema informativo. ...

Pricing is a crucial aspect of a business strategy, as it directly impacts revenue and profit margins. Optimal pricing strategies are those that take into account consumer behavior and market conditions to set prices that ...

Nowadays companies need to manage more and more projects internationally to compete in a global market influenced by rapid changes, high risk, innovation and time to market. The project is fast becoming a mode of business ...

This thesis aims at comparing the predictive power of the different asset pricing models according to time and geographical areas. It analyses the different factors that have been detected to have an impact on stock returns ...

Nell’ultimo decennio, nel settore delle assicurazioni Responsabilità Civile Auto (R.C.A.)ci si sta muovendo verso l’utilizzo di dispositivi telematici che, tramite rilevazioni precise sullo stile di guida degli assicurati, ...

In the area of globalization and fierce competition there is no doubt that brands play a crucial role in distinguishing firms from each other. Brand is the first “contact” and “impression” that connects the customer with ...

The thesis aims at analysing the phenomenon of brand heritage in the specific case of corporate museums. In particular, it deals with the case of the Museum Salvatore Ferragamo as a successful example in the business

The revolution brought by the implementation of the “Industry 4.0” is completely reshaping the economic world in every single aspect. This phenomenon has increased the importance of Data and Information in every industry, ...

The essence of customer relationship management is to understand the differences between customers and to develop strategies for customers based on these differences and ultimately to establish lasting and profitable ...