Brand heritage in corporate museums. The case of Salvatore Ferragamo

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Brand heritage in corporate museums. The case of Salvatore Ferragamo

Maggio, Camilla <1994>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/13412
Publisher: Università Ca' Foscari Venezia
Date: 2018-07-13
Copyright: © Camilla Maggio, 2018
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Abstract:

The thesis aims at analysing the phenomenon of brand heritage in the specific case of corporate museums. In particular, it deals with the case of the Museum Salvatore Ferragamo as a successful example in the business

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