Brand heritage in corporate museums. The case of Salvatore Ferragamo

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dc.contributor.advisor Tolotti, Marco it_IT
dc.contributor.author Maggio, Camilla <1994> it_IT
dc.date.accessioned 2018-06-18 it_IT
dc.date.accessioned 2018-12-03T06:21:56Z
dc.date.issued 2018-07-13 it_IT
dc.identifier.uri http://hdl.handle.net/10579/13412
dc.description.abstract The thesis aims at analysing the phenomenon of brand heritage in the specific case of corporate museums. In particular, it deals with the case of the Museum Salvatore Ferragamo as a successful example in the business it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Camilla Maggio, 2018 it_IT
dc.title Brand heritage in corporate museums. The case of Salvatore Ferragamo it_IT
dc.title.alternative Brand heritage in corporate museums: The Salvatore Ferragamo Museum it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Marketing e comunicazione it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2017/2018, sessione estiva it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 849771 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Camilla Maggio (849771@stud.unive.it), 2018-06-18 it_IT
dc.provenance.plagiarycheck Marco Tolotti (tolotti@unive.it), 2018-07-02 it_IT


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