Despite public belief, Artificial intelligence technologies are frequently embedded in software and applications. On one hand, they facilitate aspects of the daily life, for example, by using instant translation tools it ...

Investigate the experiential marketing and retail artification concepts in a critical way. With the help of qualitative research tools, investigations of new ways to create and enhance customer experience of existing perfume ...

The purpose of this thesis is to provide readers with an overview of the main reports and literature on female entrepreneurship; furthermore, the focus from Chapter 3 forward will be the wine industry. In particular, nine ...

Si intende approfondire il sistema franchising nel suo complesso: i fondamenti del franchising, le sue origini ed evoluzione nel tempo, come funziona, le opportunità e le problematiche che comporta, oltre al contributo e ...

The aim of this dissertation is to describe the Industry Architecture and the Global Value Chain of the Bicycle Industry and to investigate the Italian Companies reaction to the evolution of them. Whether and how firms ...

In the first chapter of the dissertation is analyzed the comparison between the traditional marketing channels of communication –such as press, television and radio- and the digital ones in terms of ROI. Moreover, will be ...

L'elaborato si pone come obiettivo quello di analizzare i principali approcci che pongono al centro del proprio focus le persone. Questi, identificati in Design Thinking, Neuromarketing e Marketing Antropologico, concorrono ...

Financial communication is a new science, which mixes the concepts related to the finance and marketing area. Is this new discipline so necessary in the enterprise’s world? Is this subject able to influence and determinate ...

Tutte le aziende sono caratterizzate da una propria identità, la quale si forma nel momento in cui l’organizzazione stessa prende vita. Queste identità che viene impressa nella nuova realtà generata prende il nome di ...