Experiential marketing in luxury perfume as a driver of competitive advantage

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Experiential marketing in luxury perfume as a driver of competitive advantage

Vecchiato, Alessandro <1993>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/10650
Publisher: Università Ca' Foscari Venezia
Date: 2017-07-14
Copyright: © Alessandro Vecchiato, 2017
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Abstract:

Investigate the experiential marketing and retail artification concepts in a critical way. With the help of qualitative research tools, investigations of new ways to create and enhance customer experience of existing perfume brands.

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