Experiential marketing in luxury perfume as a driver of competitive advantage

dc.contributor.advisor	Finotto, Vladi	it_IT
dc.contributor.author	Vecchiato, Alessandro <1993>	it_IT
dc.date.accessioned	2017-06-14	it_IT
dc.date.accessioned	2017-09-29T12:59:27Z
dc.date.issued	2017-07-14	it_IT
dc.identifier.uri	http://hdl.handle.net/10579/10650
dc.description.abstract	Investigate the experiential marketing and retail artification concepts in a critical way. With the help of qualitative research tools, investigations of new ways to create and enhance customer experience of existing perfume brands.	it_IT
dc.language.iso	en	it_IT
dc.publisher	Università Ca' Foscari Venezia	it_IT
dc.rights	© Alessandro Vecchiato, 2017	it_IT
dc.title	Experiential marketing in luxury perfume as a driver of competitive advantage	it_IT
dc.title.alternative	Artification, storytelling and emotional engagement - How to enrich customer experience in luxury and niche perfume	it_IT
dc.type	Master's Degree Thesis	it_IT
dc.degree.name	Marketing e comunicazione	it_IT
dc.degree.level	Laurea magistrale	it_IT
dc.degree.grantor	Dipartimento di Management	it_IT
dc.description.academicyear	2016/2017 sessione estiva	it_IT
dc.rights.accessrights	closedAccess	it_IT
dc.thesis.matricno	841148	it_IT
dc.subject.miur	SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE	it_IT
dc.description.note	Nessuna	it_IT
dc.degree.discipline		it_IT
dc.contributor.co-advisor		it_IT
dc.date.embargoend	10000-01-01
dc.provenance.upload	Alessandro Vecchiato (841148@stud.unive.it), 2017-06-14	it_IT
dc.provenance.plagiarycheck	Vladi Finotto (vfinotto@unive.it), 2017-07-03	it_IT