In questo lavoro sono state analizzate le attività di comunicazione con cui le aziende di moda si affacciano al mercato, dando particolare attenzione a quello cinese. Mettere, quindi, in rilievo il ruolo della comunicazione ...

This study aspires to show how the confectionery sector in China has changed in recent years. Starting from a cultural analysis of the Global and Chinese market, this thesis focuses on the strong impact that the digital ...

Nella prima parte si riassumeranno i principali contributi della letteratura sul tema del Country of Origin Effect. Nella seconda parte si analizzerà l’attuale percezione del Made in Italy nel contesto internazionale ...

With this work I would like to analyze country of origin (COO) effect on Japanese consumers, and its influence on product evaluation and buying behavior towards fast fashion brands (namely Zara, H&M, and UNIQLO) with the ...

Under the push of globalization forces in the field of economy, political agree-ments and connectivity resources, crossing long distances requires an effort in-comparably lower than in the past. Contextually to this ...

The main goal of this thesis is the analysis of the perception of the same product across two different cultures, paying attention to how the market and the consumer behaviour are strictly related to their own cultural ...

“Belli e ben fatti” ed anche fortemente evocativi del paese d'origine e del suo stile di vita, sono queste le caratteristiche che identificano i prodotti italiani nel mondo. I consumatori stranieri infatti, riconoscono ai ...

This research paper will discuss about the role and the influence of face consumption on the Chinese buying decision process. In recent years the rapid growth of the luxury market and the social needs in modern China are ...

The paper aims to analyze the outlet distribution channel defined as a kind of distribution where manufactures sell their product for better prices and in particular it focuses on the concept of Factory Outlet Center where ...