Lo scopo di questa tesi di natura terminografica è quello di analizzare le tecniche di marketing sensoriale, nello specifico del fonosimbolismo per la descrizione del cibo a fini promozionali e di marketing. Nello specifico, ...

Since the occurrence of several food safety incidents, Chinese consumers have been extremely careful about the food they purchase, creating a new health-food trend that is particularly emerging as the income of the young ...

The Chinese government has been giving increasing importance to blockchain technology in recent years, promoting its development and application as a strategic frontier technology for national economic and social development. ...

The following thesis examines the process of brand naming of western brands for Chinese consumers and the most successful techniques to thrive in the Chinese market. It also discusses the evolution of the Chinese consumer, ...

The aim of the following thesis is to discuss the challenges that many foreign brands meet when dealing with the Chinese market. Moreover, the final purpose of this work is also to emphasize the importance of being sensitive ...

Despite nowadays PGI represent a well-established concept, what is behind the growth of its legal concept and thus protection is a very complex matter. In Europe the progress of establish policies to protect GI is a intrinsic ...

This thesis will analyse China's Social Credit System in its consequences for business, what we call the Corporate Social Credit System. As the system is still in its developing fase and highly fragmented in its regional ...

Economic growth is considered a key driver of human development worldwide. China, the world's second-largest economy by nominal GDP, has experienced impressive economic growth in recent decades. However, despite this growth, ...

This thesis addresses the topic of cybersecurity in China. The first chapter outlines the historical background of China's opening to the web, the breadth of people who regularly access the web and the specific environments ...

This study is organized in three chapters. In the first chapter, a general description of major Globalization’s trends is made, focusing on Digital Globalization; reshaped GVCs’ framework, participation, and power imbalances ...