How customers' mood affects the shopping experience. A study of the effects of in-store aroused emotions on customer behavior: the case of LUSH stores

DSpace/Manakin Repository

Show simple item record

dc.contributor.advisor Warglien, Massimo it_IT
dc.contributor.author Pozzar, Marta <1992> it_IT
dc.date.accessioned 2016-10-10 it_IT
dc.date.accessioned 2016-12-23T05:07:00Z
dc.date.issued 2016-10-24 it_IT
dc.identifier.uri http://hdl.handle.net/10579/9179
dc.description.abstract Emotions play a critical role today's marketing and these can be especially manipulated in the retail setting which becomes a powerful tool for marketers and retailers.Environmental stimuli are able to inspire specific emotions and underlying moods in customers that affect the way they live the in-store experience and how they behave in-store and their future behavior toward the firm. it_IT
dc.language.iso it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Marta Pozzar, 2016 it_IT
dc.title How customers' mood affects the shopping experience. A study of the effects of in-store aroused emotions on customer behavior: the case of LUSH stores it_IT
dc.title.alternative it_IT
dc.type Bachelor Thesis it_IT
dc.degree.name Economia e gestione delle aziende it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2015/2016, sessione autunnale it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 854431 it_IT
dc.subject.miur it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Marta Pozzar (854431@stud.unive.it), 2016-10-10 it_IT
dc.provenance.plagiarycheck Massimo Warglien (warglien@unive.it), 2016-10-24 it_IT


Files in this item

This item appears in the following Collection(s)

Show simple item record