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| dc.contributor.advisor | Warglien, Massimo | it_IT |
| dc.contributor.author | Pozzar, Marta <1992> | it_IT |
| dc.date.accessioned | 2016-10-10 | it_IT |
| dc.date.accessioned | 2016-12-23T05:07:00Z | |
| dc.date.issued | 2016-10-24 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/9179 | |
| dc.description.abstract | Emotions play a critical role today's marketing and these can be especially manipulated in the retail setting which becomes a powerful tool for marketers and retailers.Environmental stimuli are able to inspire specific emotions and underlying moods in customers that affect the way they live the in-store experience and how they behave in-store and their future behavior toward the firm. | it_IT |
| dc.language.iso | it_IT | |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Marta Pozzar, 2016 | it_IT |
| dc.title | How customers' mood affects the shopping experience. A study of the effects of in-store aroused emotions on customer behavior: the case of LUSH stores | it_IT |
| dc.title.alternative | it_IT | |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Economia e gestione delle aziende | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2015/2016, sessione autunnale | it_IT |
| dc.rights.accessrights | closedAccess | it_IT |
| dc.thesis.matricno | 854431 | it_IT |
| dc.subject.miur | it_IT | |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 10000-01-01 | |
| dc.provenance.upload | Marta Pozzar (854431@stud.unive.it), 2016-10-10 | it_IT |
| dc.provenance.plagiarycheck | Massimo Warglien (warglien@unive.it), 2016-10-24 | it_IT |
