How customers' mood affects the shopping experience. A study of the effects of in-store aroused emotions on customer behavior: the case of LUSH stores

Abstract

Emotions play a critical role today's marketing and these can be especially manipulated in the retail setting which becomes a powerful tool for marketers and retailers.Environmental stimuli are able to inspire specific emotions and underlying moods in customers that affect the way they live the in-store experience and how they behave in-store and their future behavior toward the firm.