Abstract:
A growing body of research suggests that startups are becoming a leading force in the innovation economy. They have an advantage of being flexible and responsive to changes, having a rather flat structure that supports knowledge sharing and innovation, and occupying a specific niche of expertise. However, given a startup's small size and difficulties in attracting investors, they often tend to have a high failure rate. While it is difficult to predict and describe external risks in a highly complex and changing environment, it is feasible to concentrate on the appropriate organizational design, management culture, routines and procedures for startups which help improve their survival rate. In this thesis I will analyze a media startup in India, its management practices, challenges and tradeoffs it faces and its relationships with stakeholders.
