The craft beer market: emerging strategies in a growing business

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dc.contributor.advisor Micelli, Stefano it_IT
dc.contributor.author Deola, Jacopo <1989> it_IT
dc.date.accessioned 2014-10-09 it_IT
dc.date.accessioned 2014-12-13T10:16:11Z
dc.date.available 2014-12-13T10:16:11Z
dc.date.issued 2014-10-24 it_IT
dc.identifier.uri http://hdl.handle.net/10579/5277
dc.description.abstract We analyze the global value chain and the global market of beer in general, the phenomenon of craft brewing and its development with regards to Italy and the USA in particular. We provide, through interviews with the associations and the processing of the existing information, new data concerning the status of the Italian craft beer market. After the analysis we provide several case studies of Italian microbreweries, aiming, through interviews, to understand the dynamics in the market, the emerging strategies, opportunities, threats and the approaches of the firms to sustainability. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Jacopo Deola, 2014 it_IT
dc.title The craft beer market: emerging strategies in a growing business it_IT
dc.title.alternative it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Economia e gestione delle aziende it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2013/2014, sessione autunnale it_IT
dc.rights.accessrights openAccess it_IT
dc.thesis.matricno 845408 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend it_IT
dc.provenance.upload Jacopo Deola (845408@stud.unive.it), 2014-10-09 it_IT
dc.provenance.plagiarycheck Stefano Micelli (micelli@unive.it), 2014-10-20 it_IT


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