Sustainability Integration in Fashion Industry: the Case study of Benetton's Sustainable Value Proposition

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dc.contributor.advisor Plechero, Monica it_IT
dc.contributor.author Bonesso, Roberta <1999> it_IT
dc.date.accessioned 2024-06-14 it_IT
dc.date.accessioned 2024-11-13T09:42:12Z
dc.date.issued 2024-07-12 it_IT
dc.identifier.uri http://hdl.handle.net/10579/26938
dc.description.abstract In a context of growing concern regarding environmental sustainability, the fashion industry has come under scrutiny due to its significant environmental impact at global level. From a corporate perspective, innovation entails the integration of sustainability into the company’s strategy to realize the full benefits across economic, social and environmental dimension. The aim of this study is to explore how the textile supply chain and the companies that participate in it are reorganizing in order to generate profits for themselves while, at the same time, satisfying public expectations regarding sustainability. The analysis commences with a literature review, initially examining sustainability broadly before narrowing its focus to the fashion sector to recognize and categorize existing and potential governmental and corporate actions in support of it. Subsequently, the second chapter delves into the complexity of supply chains and their relationship with traceability and transparency issues. Finally, the study would move on how companies implement sustainability in their day-to-day business practices and how sustainability can evolve into a corporate strategy, ultimately becoming a crucial strategic asset for the company. This aspect will be investigated in depth through an empirical analysis of a multinational company like Benetton, which in recent years has increasingly prioritized the quality and sustainability of its products and their preceding processes, ensuring these attributes become valuable assets that distinguish the brand in the market. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Roberta Bonesso, 2024 it_IT
dc.title Sustainability Integration in Fashion Industry: the Case study of Benetton's Sustainable Value Proposition it_IT
dc.title.alternative Sustainability Integration in Fashion Industry: A Comprehensive Analysis of Benetton’s Strategies and Practices it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Management it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Venice School of Management it_IT
dc.description.academicyear sessione_estiva_2023-2024_appello_08-07-24 it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 974217 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Roberta Bonesso (974217@stud.unive.it), 2024-06-14 it_IT
dc.provenance.plagiarycheck Monica Plechero (monica.plechero@unive.it), 2024-07-08 it_IT


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