Abstract:
In a context of growing concern regarding environmental sustainability, the fashion industry has come under scrutiny due to its significant environmental impact at global level. From a corporate perspective, innovation entails the integration of sustainability into the company’s strategy to realize the full benefits across economic, social and environmental dimension.
The aim of this study is to explore how the textile supply chain and the companies that participate in it are reorganizing in order to generate profits for themselves while, at the same time, satisfying public expectations regarding sustainability.
The analysis commences with a literature review, initially examining sustainability broadly before narrowing its focus to the fashion sector to recognize and categorize existing and potential governmental and corporate actions in support of it. Subsequently, the second chapter delves into the complexity of supply chains and their relationship with traceability and transparency issues.
Finally, the study would move on how companies implement sustainability in their day-to-day business practices and how sustainability can evolve into a corporate strategy, ultimately becoming a crucial strategic asset for the company. This aspect will be investigated in depth through an empirical analysis of a multinational company like Benetton, which in recent years has increasingly prioritized the quality and sustainability of its products and their preceding processes, ensuring these attributes become valuable assets that distinguish the brand in the market.
