Abstract:
In today's world, the interdependent relationship between creativity, innovation, and
corporate success is becoming more apparent, challenging traditional norms and leading
organizations to increasingly realize the relevance of Arts and Culture in the business context.
With the emergence of new global socio-cultural dynamics, companies face opportunities and
threats requiring strategic foresight. In this context, the art and culture industry could play a
crucial role in shaping business strategies.
This study focuses on the implications of these challenges, exploring the various ways
companies engage with the Arts and revealing new insights and perspectives. It conducts an
analysis to investigate the correlation between the arts and culture industry and organizational
business models. Employing a structured analytical framework, the study explores the impact
of arts and culture on business models, organizational performance, and value.
