Digital transformation: Strategies and Business Model Innovation

Abstract

In the last decades, the development of technology is challenging the global landscape. The fundamental importance of digital technologies in the managerial context has rapidly led the academic debate focus on making theoretical and managerial contributions related to digital transformation. The complexity of digitalization arises many problems in business innovation – in terms of relationships, operations, product and offering, and finally, technology management. The adoption of new technologies poses big changes in the way transformation should take place and be successful.

We deploy a strategy approach to study digital transformation and related impacts on business model innovation (BMI). The findings reveal that digital technologies are important in generating interconnection among companies and their stakeholders, leading to the realization of innovation, value creation and competitiveness process. Furthermore, dialogic and polylogic communication in digital mediums by online communities indicates the non-financial information disclosure to be crucial for digital innovations. Thus, digital mediums play an important role in turning interactive disclosure into an increasingly vital element of organisational communication strategies. Especially for highly innovative business models, non-financial disclosure shows to be an important element in evaluating uncertainty, by providing logical justifications to crowd funders and therefore helping ventures acquire legitimacy.