Abstract:
Even after pressures and radical changes in the world, the automotive industry paradigm has stayed the same for the last century. The aim of the thesis is to highlight how such paradigm was created and what such pressures (legislations, public opinion, limits of technology etc.) are and the consequent oppositions to change, highlighting the fact that paradigm hasn’t changed and that the model is unsustainable. Moreover, it will be analyzed how the public opinion changed as new issues started to become well known and how the future of the automotive industry may not be based on ownership, just like it was at the beginning of the car era.
This will be analyzed by focusing on the characteristics that are common in both social and environmental issues
