Browsing Archivio delle tesi by Author "Conte, Carolina <1988>"

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Browsing Archivio delle tesi by Author "Conte, Carolina <1988>"

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  • Sales promotion effectiveness 
    Conte, Carolina <1988> (Università Ca' Foscari Venezia, 2012-06-20)
    The objective of this thesis is analysis how consumers react to different kind of promotional frames in relations with two product categories