Sales promotion effectiveness

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Sales promotion effectiveness

Conte, Carolina <1988>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/1581
Publisher: Università Ca' Foscari Venezia
Date: 2012-06-20
Copyright: © Carolina Conte, 2012
openAccess

Abstract:

The objective of this thesis is analysis how consumers react to different kind of promotional frames in relations with two product categories

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