JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.advisor | Finotto, Vladi | it_IT |
| dc.contributor.author | Conte, Carolina <1988> | it_IT |
| dc.date.accessioned | 2012-06-04 | it_IT |
| dc.date.accessioned | 2012-08-21T08:37:31Z | |
| dc.date.available | 2012-08-21T08:37:31Z | |
| dc.date.issued | 2012-06-20 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/1581 | |
| dc.description.abstract | The objective of this thesis is analysis how consumers react to different kind of promotional frames in relations with two product categories | it_IT |
| dc.language.iso | it | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Carolina Conte, 2012 | it_IT |
| dc.title | Sales promotion effectiveness | it_IT |
| dc.title.alternative | How to improve sales promotion effectiveness: the role of age and product category | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Marketing e comunicazione | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2011/2012, sessione estiva | it_IT |
| dc.rights.accessrights | openAccess | it_IT |
| dc.thesis.matricno | 816347 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | it_IT | |
| dc.provenance.upload | Carolina Conte (816347@stud.unive.it), 2012-06-04 | it_IT |
| dc.provenance.plagiarycheck | Vladi Finotto (vfinotto@unive.it), 2012-06-11 | it_IT |
