Omnichannel in the B2B world: analysis of Selle Royal Spa

dc.contributor.advisor	Finotto, Vladi	it_IT
dc.contributor.author	Cogo, Federica <1993>	it_IT
dc.date.accessioned	2020-02-16	it_IT
dc.date.accessioned	2020-06-16T05:44:45Z
dc.date.issued	2020-03-11	it_IT
dc.identifier.uri	http://hdl.handle.net/10579/16455
dc.description.abstract	The thesis focuses on the Omnichannel marketing strategy starting from a general description of it, up to the analysis of A4 Selection - Selle Royal Spa.	it_IT
dc.language.iso	en	it_IT
dc.publisher	Università Ca' Foscari Venezia	it_IT
dc.rights	© Federica Cogo, 2020	it_IT
dc.title	Omnichannel in the B2B world: analysis of Selle Royal Spa	it_IT
dc.title.alternative	Omnichannel marketing in the B2B world: analysis of Selle Royal Spa	it_IT
dc.type	Master's Degree Thesis	it_IT
dc.degree.name	Marketing e comunicazione	it_IT
dc.degree.level	Laurea magistrale	it_IT
dc.degree.grantor	Dipartimento di Management	it_IT
dc.description.academicyear	2018/2019, sessione straordinaria	it_IT
dc.rights.accessrights	closedAccess	it_IT
dc.thesis.matricno	844706	it_IT
dc.subject.miur	SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE	it_IT
dc.description.note		it_IT
dc.degree.discipline		it_IT
dc.contributor.co-advisor		it_IT
dc.date.embargoend	10000-01-01
dc.provenance.upload	Federica Cogo (844706@stud.unive.it), 2020-02-16	it_IT
dc.provenance.plagiarycheck	Vladi Finotto (vfinotto@unive.it), 2020-03-02	it_IT