Omnichannel in the B2B world: analysis of Selle Royal Spa

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Omnichannel in the B2B world: analysis of Selle Royal Spa

Cogo, Federica <1993>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/16455
Publisher: Università Ca' Foscari Venezia
Date: 2020-03-11
Copyright: © Federica Cogo, 2020
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Abstract:

The thesis focuses on the Omnichannel marketing strategy starting from a general description of it, up to the analysis of A4 Selection - Selle Royal Spa.

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