New promotional and sales strategies in fashion retail: Slam Jam Case Study

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dc.contributor.advisor	Checchinato, Francesca	it_IT
dc.contributor.author	Guaraldi, Valentina <1993>	it_IT
dc.date.accessioned	2020-02-17	it_IT
dc.date.accessioned	2020-06-16T05:44:42Z
dc.date.issued	2020-03-12	it_IT
dc.identifier.uri	http://hdl.handle.net/10579/16437
dc.description.abstract	The advent of the Internet and digital technologies have profoundly changed the purchasing customer journey and fashion retailers today, in attempt to remain competitive on the market and to stand out from competitors, are looking for new and unconventional promotional tools to sell clothes, shoes or accessories, such as lotteries. Case study: analysis of the operational management of a raffle, relating to the "Nike Blazer Class 1977" shoe conducted by Slam Jam fashion retailer's.	it_IT
dc.language.iso	en	it_IT
dc.publisher	Università Ca' Foscari Venezia	it_IT
dc.rights	© Valentina Guaraldi, 2020	it_IT
dc.title	New promotional and sales strategies in fashion retail: Slam Jam Case Study	it_IT
dc.title.alternative	New promotional and sales strategies for fashion retail: Slam Jam Case Study	it_IT
dc.type	Master's Degree Thesis	it_IT
dc.degree.name	Marketing e comunicazione	it_IT
dc.degree.level	Laurea magistrale	it_IT
dc.degree.grantor	Dipartimento di Management	it_IT
dc.description.academicyear	2018/2019, sessione straordinaria	it_IT
dc.rights.accessrights	closedAccess	it_IT
dc.thesis.matricno	867641	it_IT
dc.subject.miur	SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE	it_IT
dc.description.note		it_IT
dc.degree.discipline		it_IT
dc.contributor.co-advisor		it_IT
dc.date.embargoend	10000-01-01
dc.provenance.upload	Valentina Guaraldi (867641@stud.unive.it), 2020-02-17	it_IT
dc.provenance.plagiarycheck	Francesca Checchinato (checchin@unive.it), 2020-03-02	it_IT