Abstract:
The advent of the Internet and digital technologies have profoundly changed the purchasing customer journey and fashion retailers today, in attempt to remain competitive on the market and to stand out from competitors, are looking for new and unconventional promotional tools to sell clothes, shoes or accessories, such as lotteries. Case study: analysis of the operational management of a raffle, relating to the "Nike Blazer Class 1977" shoe conducted by Slam Jam fashion retailer's.
