Abstract:
This study aims at understanding the market choice consequences when considering different drivers in the internationalization of Made in Italy decisions. Firstly, the historical excursus of how and why companies started to look towards new markets is proposed. This is followed by the description of the alternatives of market entry among which the modern enterprises can choose. Afterwards, the analysis considers two specific countries: China and the United Arab Emirates, highlighting the main characteristics concerning different perspectives. Secondly, the indexes considered as the best summary of the main country's indicators and variables are illustrated, with a focus on both the countries. Finally, the investigation goes deeper with the SMART technique, analyzing the possible scenarios considering several lists variables. The analysis will involve various indexes of costs and benefits to highlight the best countries towards which address the offer. Different types of entry modes, cultural aspects, market and country indicators will be analyzed for each economy to understand which is the best choice the decision maker can make.
