Three essays on international marketing in the Chinese market

DSpace/Manakin Repository

Show simple item record

dc.contributor.advisor Vescovi, Tiziano it_IT Hu, Lala <1984> it_IT 2016-12-12 it_IT 2017-05-22T06:02:42Z 2017-02-07 it_IT
dc.description.abstract With a population of 1.3 billion, China is the world’s second largest economy. It has recently entered a “new normal” phase, characterized by slower economic growth. However, the rise of the middle class and strong consumer spending continue to stimulate growth in several sectors of the world’s economy. On the other hand, despite the country’s modernization, China remains a developing country with specific characteristics that require foreign firms to reconsider the strategies they have developed for traditional markets. Moreover, its wide territory has not developed equally, resulting in great regional disparity. Therefore, the Chinese market represents an interesting setting for research. This thesis contributes to the recent debate about international marketing strategies in emerging markets. The aim is to analyze the key marketing issues for foreign firms operating in China, such as distribution, communication, and price, whereas product is tackled across all three studies. As the Chinese market is rapidly becoming a more competitive environment, more studies should be undertaken in this context, thus contributing to the advancement of knowledge in management studies and presenting relevant managerial implications. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Lala Hu, 2017 it_IT
dc.title Three essays on international marketing in the Chinese market it_IT
dc.title.alternative it_IT
dc.type Doctoral Thesis it_IT Economia aziendale - management it_IT Dottorato di ricerca it_IT Dipartimento di Management it_IT
dc.description.academicyear 2015/2016, sessione 29° ciclo it_IT
dc.description.cycle 29 it_IT Comacchio, Anna it_IT
dc.location.shelfmark D001707 it_IT
dc.location Venezia, Archivio Università Ca' Foscari, Tesi Dottorato it_IT
dc.rights.accessrights openAccess it_IT
dc.thesis.matricno 956097 it_IT
dc.format.pagenumber 97 p. it_IT
dc.description.note it_IT it_IT Checchinato, Francesca <1978> it_IT
dc.provenance.upload Lala Hu (, 2016-12-12 it_IT
dc.provenance.plagiarycheck Tiziano Vescovi (, 2017-01-19 it_IT

Files in this item

This item appears in the following Collection(s)

Show simple item record