A major concern in the measurement of organizational performance and the identification of appropriate performance indicators is the role of the halo effect shading judgements and interpretation. Therefore, the first chapter ...

The business model plays a key role in the survival and success of any business. The essence of a business model is in defining how the enterprise delivers value to customers, entices customers to pay for value, and converts ...

Il boicottaggio ha una lunga storia ed è stato utilizzato in una varietà di contesti, come la rivoluzione americana, la lotta di Gandhi per l'indipendenza dell'India e il movimento civile negli Stati Uniti. Questa tipologia ...

Partendo dalle problematiche di creazione, gestione e valutazione della marca,l'elaborato intende analizzare l'evoluzione di tali problemi con l'affermarsi di internet e dei social media; vengono presentati i concetti di ...

The purpose of this research paper is to analyse, with a backward analysis perspective integration, the impacted present and future scenarios of economic actors operating in Food and Beverage sector in the challenging ...

The main aim of the thesis is to investigate the buying and consumption behavior of cosmetic products of Italian ladies, with a particular focus on the relationship between mass cosmetic and premium/luxury products. The ...

The main aim of this study is to deepen the understanding of how consumers evaluate offline (physical store) and online (internet) channels for their grocery shopping. This study investigates how online and offline purchase ...

Il presente lavoro ha l’obiettivo di esaminare il comportamento dei consumatori italiani di cosmetici, la percezione sull’importanza degli attributi di prodotto e il loro atteggiamento e acquisto verso i prodotti di bellezza ...

This dissertation looks at the existing, recent literature in crisis management and tries to outline a plan of actions organizations should undertake to prevent or respond to a crisis. A crisis can be seen from two different ...