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Browsing by Author "Nuccio, Massimiliano"

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Sustainable fashion: the case of Italian middle-end brands

Tulisso, Alessandra <1997> (Università Ca' Foscari Venezia, 2021-11-03)

This research aims at analysing the phenomenon of sustainable fashion in Italian SMEs, both in light of the fastening digitalization process and the effects caused by COVID. In the first two chapters, we addressed the role ...
THE ART OF AFFILIATION. Museums Membership Programmes: A New Classification For Lombardy, Piedmont and Veneto Regions.

Pasquali, Chiara <1998> (Università Ca' Foscari Venezia, 2022-10-18)

The purpose of this dissertation is to create a classification of the different typologies of Membership Programmes in Italian Museums; more specifically it will concentrate on the Regions of Lombardy, Veneto, and Piedmont. ...
The digitalisation of the sales in a B2B company, the role of data analytics in the process and the case of Würth Italia

Pollano, Clara <1998> (Università Ca' Foscari Venezia, 2024-03-26)

The digitalisation has changed the way companies approach their clients by making it simpler for the customer and at the same time it has enabled these companies to gain a more detailed knowledge about the market they are ...
The impact of Digital Health on healthcare professionals: a case study

Montellato, Matteo <1998> (Università Ca' Foscari Venezia, 2023-06-06)

The healthcare industry is undergoing a significant digital transformation accelerated by the response to the COVID-19 pandemic, although still lagging behind the emergence of new technologies. Healthcare professionals can ...
The Impact of Social Media Marketing Efforts (SMMEs) of Luxury Brands During the COVID-19 Pandemic on Consumers' Perception: The Case of Gucci

Botnari, Irina <1996> (Università Ca' Foscari Venezia, 2021-10-18)

The purpose of this study is to investigate how consumers perceive luxury fashion brands' use of digital channels and disruptive technologies, during the COVID-19 pandemic, in order to contribute to the literature and ...
The Murano glass district: opportunities and trends

Filippaz, Alice <1997> (Università Ca' Foscari Venezia, 2022-03-07)

Why did artistic glass production historically concentrate on the Murano Island? How did this island manage to become recognized around the world as the leader in artistic glass? Which are the reasons behind its competitive ...
Value proposition e marketing mix nel food e-commerce. Riferimenti al caso Cortilia.

Semprini, Riccardo <1994> (Università Ca' Foscari Venezia, 2021-07-15)

L’elaborato si pone l’obiettivo di analizzare i trend di value proposition aziendale e l’utilizzo degli strumenti di marketing nel mondo del food e-commerce, settore con un’importante crescita a seguito della pandemia da ...

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