HOW THE IOT CHANGES COMPANIES’ BUSINESS MODEL: THE PIRELLI CYBER FLEET CASE

Abstract

This thesis investigates and studies how the Internet of Things (IoT) impacts companies adopting such technology and, specifically, how it changes their business models. The study examines the innovation that the IoT-related Pirelli Cyber Fleet brings in the Road Freight Transport industry to practically demonstrate how a business model changes with the adoption of the IoT. The topic was chosen to stress the paramount role of the IoT as an opportunity for companies to innovate and increase efficiency, as currently very few businesses understand the key role of the IoT.