How digital start-up can create and spread innovations -What are the main success drivers for start-up?

Abstract

When I was thinking about my final dissertation I was at the beginning of a start-up project, with a friend of mine, we were thinking about how we could leave an imprinting on nowadays world. Thanks to different perspectives and point of views we have merged different ideas to create what is now called DreamsDiary. We foster the sharing of emotions and dreams, we are building a platform in which all the dreamers around the world could land and share their dreams. From little ones, like going to that concert; to bigger ones, like having that back-pack trip in India you have always dreamt about. Our users have just to decide if the sharing process has to be exclusively on the platform with the common actions of all the social networks or if it has to be logistically implemented: travelling together. Considering this brief introduction and the massive work we have done in the occasion of our market and competition analysis and now, during the funds seeking and launch operations I’ve decided to analyse and summarise all the most important drivers when you are considering how to spread innovations across the digital world. Different models from the past to nowadays american blogs and books about digital entrepreneurship have been considered. Studying different web startups for my business I was stuck with one idea: there have to be some leading drivers and success factors that can predict the diffusion of one innovation or idea. I’ve prepared this essay to help myself on having a better approach on the market and the start-up world considering the forthcoming launch of my idea. Helping digital entrepreneurs to better seed, study and analyse these factors so crucial considering the start-up will be the ultimate goal I’ve imagined with these pages.