Business Model: A structured literature review

Abstract

Business Model represents a concept about what it has been devoted an outstanding interest, as well as debates and discussions, in the literature among scholars and practitioners for the last two decades. A degree of increasing interest that is still possible to appreciate as an ongoing fact nowadays. Nevertheless, to the same extent, it is also undeniably true that Business Model is affected by confusion and lack of agreement among experts when it comes to the case of stating how to define, study and use it. Thus, the aim of this work is to carry out an unbiased deep analysis of the topic through a structured literature review. For this reason, it has been used the software "NVivo 10" (QSR International Pty Ltd, 2014).