Impact of Digital Learning within an organization

Abstract

In the following thesis, I am going to present the real impact of social and experiential learning in marketing and management skills through the organization of an event, the MARKETERs Experience 2015. MARKETERs Experience is a format of event created and managed by MARKETERs Club, national association about marketing and management found in 2012 by Francesco Favaro. I illustrate how people improve their skills through collaborative work and learning environment through social media tools. In the first part, I analyse the theory of social and experiential learning and impact of them in our society. Then, I introduce the opportunity that could give social learning and social networks, if used together, within an organization. The second part of my research consists of a case study: MARKETERs Club, national association founded by Francesco Favaro in 2012. The goal is to provide a case study that could innovate the process of learning about management and marketing skills and improve the internal organization within firms. I present a study on “MARKETERs Experience” that creates a learning environment in which members of MARKETERs Club can apply marketing and management skills and principles in order to become ready for collaborative work in social media marketing, analytics, strategic thinking and so on. The experience of the task force could be the action-learning approach to enhance students’ knowledge and skills in social media, logistics, management and strategic thinking thanks to the social learning together with the use of social networks and web. This thesis describes the structure, process and tools that support this practical experience through the activities of MARKETERs Club.

The study will be demonstrated using: Survey for task force Survey for ordinary members Survey for participants at the event Survey for board of directors of association