Abstract:
THIS PAPER IS MEANT TO CLARIFY THE ROLE OF INDUSTRIAL TOURISM IN ITALY. THIS IS DONE BY AN OVERVIEW ON DIFFERENT COUNTRIES AROUND THE WORLD, TO UNDERSTAND WHAT HAS BEEN DONE AND HOW WE CAN IMPROVE OUR NATIONAL SITUATION. THE LAST CHAPTER WILL SHOW THE CASE OF AN ITALIAN START-UP, "ITALIANSTORIES", THAT IS PROMOTING THIS NEW CULTURE AMONG THE COUNTRY IN THE MOST UNIFORM WAY POSSIBLE.
