A successful case of Branding Strategy: the case of Mionetto

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A successful case of Branding Strategy: the case of Mionetto

Dalla Torre, Elena <1990>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/7690
Publisher: Università Ca' Foscari Venezia
Date: 2016-03-08
Copyright: © Elena Dalla Torre, 2016
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Abstract:

The thesys follows the path of Mionetto through Italy and the United States verifying how the activity of Branding is the fundamental variable to succeed in Italy and abroad.

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