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| dc.contributor.advisor | Micelli, Stefano | it_IT |
| dc.contributor.author | Magro, Alessandra <1990> | it_IT |
| dc.date.accessioned | 2016-02-10 | it_IT |
| dc.date.accessioned | 2016-05-04T11:45:41Z | |
| dc.date.issued | 2016-02-23 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/7667 | |
| dc.description.abstract | Starting from an overview of Safilo Group in terms of history, internal organization, global value chain/business units and a picture of the market structure in the eyewear; the elaborate will present the launch of a more technological product in a segment in partly new (kids eyewear). The project will include the analysis of the different aspects and approach to the development of a more technical product, the marketing strategies and the results with a focus on Italian market. | it_IT |
| dc.language.iso | it_IT | |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Alessandra Magro, 2016 | it_IT |
| dc.title | New Product and Category development: Kids by Safilo | it_IT |
| dc.title.alternative | it_IT | |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Economia e gestione delle aziende | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2014/2015, sessione straordinaria | it_IT |
| dc.rights.accessrights | closedAccess | it_IT |
| dc.thesis.matricno | 827550 | it_IT |
| dc.subject.miur | it_IT | |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 10000-01-01 | |
| dc.provenance.upload | Alessandra Magro (827550@stud.unive.it), 2016-02-10 | it_IT |
| dc.provenance.plagiarycheck | Stefano Micelli (micelli@unive.it), 2016-02-22 | it_IT |
