Entry Strategy and Business Development of Italian Cosmetics Firms in Germany and other Western European Countries

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Entry Strategy and Business Development of Italian Cosmetics Firms in Germany and other Western European Countries

Bittolo, Marta <1991>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/7663
Publisher: Università Ca' Foscari Venezia
Date: 2016-02-26
Copyright: © Marta Bittolo, 2016
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Abstract:

The paper analyses entry strategies and business development of some Italian cosmetics firms in Germany compared to other Western European Countries, in particular France, United Kingdom and Spain.

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