Abstract:
The automotive industry has deeply changed in the past decade. After the "second automobile revolution" happened in the 90s, the industry has faced several events that have revolutionalized it entirely: the increase of oil price, the expansion of electric vehicles, the financial crisis, and the digitalization of the industry, just to name a few. This research aims to analyze these events and explain the implications they have made within the industry. The focus of the analysis will then move into the current business of the self-driving vehicle, which will start a new era of mobility.