e-Recruitment practices and emerging trends: new opportunities for employment agencies? Empirical Evidences: ADECCO and BRUIN Financial

Abstract

The purpose of this thesis was to explain the various changes occurring in the current recruitment environment. The new recruitment trends delivered by the constantly developing technologies provide an opportunity for the employment agencies to deal with the recruitment process in a more efficient and effective way, while reducing the cost of their activities. One of the most innovative trends with a great potential for the employment agencies' recruitment process is the implementation of gamification. The purpose of this thesis was to identify the influence, presence and the perceived benefits of the specific new recruitment trends in the cases of employment agencies. Two case studies were conducted, each representing an employment agency’s recruitment process and use of e-recruitment sources, as well as their perceived potential of the implementation of gamification as a potential candidate sourcing strategy. Both of the firms are successful companies, one being a world’s leading provider of HR solutions (Adecco) and the other a leading independent recruitment consultancy in the United Kingdom (BRUIN). The results of the case studies should demonstrate the recent recruitment trends’ penetration in employment agencies. The particular characteristics of each company will be analysed as well, as they may represent an innovative example of recruitment strategy.