Internationalization of Italian SMEs of the furniture industry: the Canova project

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dc.contributor.advisor Micelli, Stefano it_IT
dc.contributor.author Chiaro, Nicolo' <1990> it_IT
dc.date.accessioned 2015-06-17 it_IT
dc.date.accessioned 2016-01-30T14:06:34Z
dc.date.issued 2015-06-30 it_IT
dc.identifier.uri http://hdl.handle.net/10579/6672
dc.description.abstract The internationalization of Italian SMEs of the furniture industry and the entrance in the Brazilian market as a chance to survive to the crisis. The core of the project is the creation of a permanent showroom in São Paulo, Brazil. It will provide a common place for the enterprises to expose their own products and to organize promotional events. Furthermore, Broadway Consulting, the company that designed the whole plan, will be concerned with promotion and communication activities and will be taking care of the relations between Brazilian clients and Italian firms. Thus, SMEs will obtain results in terms of promotion, distribution and visibility that they could not achieve individually. As regards the financial side, the gathering of the companies into a consortium held by Banco Popolare di Vicenza gives access to EU funds that significantly contribute to finance the project. it_IT
dc.language.iso it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Nicolo' Chiaro, 2015 it_IT
dc.title Internationalization of Italian SMEs of the furniture industry: the Canova project it_IT
dc.title.alternative it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Economia e gestione delle aziende it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2014/2015, sessione estiva it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 826955 it_IT
dc.subject.miur it_IT
dc.description.note it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Nicolo' Chiaro (826955@stud.unive.it), 2015-06-17 it_IT
dc.provenance.plagiarycheck Stefano Micelli (micelli@unive.it), 2015-06-29 it_IT


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