Trends in the travel luxury market and innovative business models: the Delicanto experience

Abstract

In the last ten years the Internet has contributed to deeply reshape the travel industry. Tourism today is managed through comparison tools, and mainly organised by the tourist itself. Travelling activities also are discovered through the internet. In this panorama the Travel Acency must rethink its role and, through the use of the new media, exploit new business models to be competitive in the new market. Delicanto is a startup agency that aims to explore new ways to be not just an intermediary in the travel industry but a real high end consultant in the organization of the best and most real experiences in the Veneto region. This analysis aim to understand how the travel industry has changed in the last years, and how Delicanto makes intensive use of new strategies to be competitive in a market dominated by few big players.