Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication

dc.contributor.advisor	Vaia, Giovanni	it_IT
dc.contributor.author	Zingale, Riccardo <1989>	it_IT
dc.date.accessioned	2015-02-11	it_IT
dc.date.accessioned	2015-07-04T14:46:13Z
dc.date.available	2015-07-04T14:46:13Z
dc.date.issued	2015-02-27	it_IT
dc.identifier.uri	http://hdl.handle.net/10579/5800
dc.description.abstract	This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not nudge.	it_IT
dc.language.iso		it_IT
dc.publisher	Università Ca' Foscari Venezia	it_IT
dc.rights	© Riccardo Zingale, 2015	it_IT
dc.title	Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication	it_IT
dc.title.alternative		it_IT
dc.type	Master's Degree Thesis	it_IT
dc.degree.name	Economia e gestione delle aziende	it_IT
dc.degree.level	Laurea magistrale	it_IT
dc.degree.grantor	Dipartimento di Management	it_IT
dc.description.academicyear	2013/2014, sessione straordinaria	it_IT
dc.rights.accessrights	openAccess	it_IT
dc.thesis.matricno	823981	it_IT
dc.subject.miur		it_IT
dc.description.note		it_IT
dc.degree.discipline		it_IT
dc.contributor.co-advisor		it_IT
dc.date.embargoend		it_IT
dc.provenance.upload	Riccardo Zingale (823981@stud.unive.it), 2015-02-11	it_IT
dc.provenance.plagiarycheck	Giovanni Vaia (g.vaia@unive.it), 2015-02-16	it_IT