Browsing Tesi di laurea (dall'anno accademico 2011/2012) by Author "Fossa', Nicolo' <1991>"

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Browsing Tesi di laurea (dall'anno accademico 2011/2012) by Author "Fossa', Nicolo' <1991>"

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  • The Role of Early Adopters in New Products Diffusion 
    Fossa', Nicolo' <1991> (Università Ca' Foscari Venezia, 2015-07-10)
    The thesis will analyze the diffusion process of new products, focusing in particular on Early Adopters, people adopting the product and influencing the adoption by others. In the second part it will be analyze the case ...