Strategies of German SMEs and Cultural Constraints in Entering the Chinese Market. A Qualitative Study in the Automotive Sector.

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dc.contributor.advisor Vescovi, Tiziano it_IT
dc.contributor.author Denkert, Daniel <1985> it_IT
dc.date.accessioned 2014-10-09 it_IT
dc.date.accessioned 2014-12-13T10:16:06Z
dc.date.issued 2014-10-31 it_IT
dc.identifier.uri http://hdl.handle.net/10579/5263
dc.description.abstract The aim of this work is the identification of cultural constraints in entering the Chinese market, and the systematic development of strategies to deal with these. The object of study is the concept of German SMEs (small and medium-sized enterprises). To solve this problem, this work presents first a theoretical basis and refers to the state of research on the basis of scientific literature on this topic. Following a comparison with the practice takes place, which is based on interviews with managers who belong to German SMEs. Due to the economic relevance for Germany and China, the automotive industry is focused. it_IT
dc.language.iso en it_IT
dc.publisher Università Ca' Foscari Venezia it_IT
dc.rights © Daniel Denkert, 2014 it_IT
dc.title Strategies of German SMEs and Cultural Constraints in Entering the Chinese Market. A Qualitative Study in the Automotive Sector. it_IT
dc.title.alternative Strategies of German SMEs and Cultural Constraints in Entering the Chinese Market. A Qualitative Study in the Automotive Sector. it_IT
dc.type Master's Degree Thesis it_IT
dc.degree.name Economia e gestione delle aziende it_IT
dc.degree.level Laurea magistrale it_IT
dc.degree.grantor Dipartimento di Management it_IT
dc.description.academicyear 2013/2014, sessione autunnale it_IT
dc.rights.accessrights closedAccess it_IT
dc.thesis.matricno 848201 it_IT
dc.subject.miur SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE it_IT
dc.description.note I don't speak Italian, so I don't know if I have chosen the correct Argomento tesi. it_IT
dc.degree.discipline it_IT
dc.contributor.co-advisor it_IT
dc.date.embargoend 10000-01-01
dc.provenance.upload Daniel Denkert (848201@stud.unive.it), 2014-10-09 it_IT
dc.provenance.plagiarycheck Tiziano Vescovi (vescovi@unive.it), 2014-10-20 it_IT


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