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| dc.contributor.advisor | Finotto, Vladi | it_IT |
| dc.contributor.author | Sacco Stevanella, Marco <1990> | it_IT |
| dc.date.accessioned | 2014-06-07 | it_IT |
| dc.date.accessioned | 2014-09-20T09:09:45Z | |
| dc.date.issued | 2014-06-27 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/5031 | |
| dc.description.abstract | The aim of this thesis is to find opportunities for parfume companies in order to sell old parfumes used by customers. This is possible through some direct marketing activities exploiting the power of the memory and its influence on our purchase behavior. In order to demonstrate this theory, a study has been conducted: 30 french girls and 30 italian girls have been interviewed. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Marco Sacco Stevanella, 2014 | it_IT |
| dc.title | Sensory Marketing: Opportunities in the parfume industry exploiting the memory dimension. | it_IT |
| dc.title.alternative | Opportunities for perfume companies to develop personalized marketing actions exploiting perfumes and the memory dimension | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Marketing e comunicazione | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2013/2014, sessione estiva | it_IT |
| dc.rights.accessrights | closedAccess | it_IT |
| dc.thesis.matricno | 829459 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | 10000-01-01 | |
| dc.provenance.upload | Marco Sacco Stevanella (829459@stud.unive.it), 2014-06-07 | it_IT |
| dc.provenance.plagiarycheck | Vladi Finotto (vfinotto@unive.it), 2014-06-16 | it_IT |
