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| dc.contributor.advisor | Finotto, Vladi | it_IT |
| dc.contributor.author | Brunello, Alex <1990> | it_IT |
| dc.date.accessioned | 2014-06-08 | it_IT |
| dc.date.accessioned | 2014-09-20T09:09:44Z | |
| dc.date.available | 2014-09-20T09:09:44Z | |
| dc.date.issued | 2014-06-27 | it_IT |
| dc.identifier.uri | http://hdl.handle.net/10579/5021 | |
| dc.description.abstract | This thesis analyze the impact of the introduction of gamified innovative products in the market. It explicit the enablers of a gamification strategy in a B2C environment and the opportunity and threats of the strategy implementation. Secondly, it analyze the NIKE+ Fuelband Case, the impact on business performances and brand awareness. | it_IT |
| dc.language.iso | en | it_IT |
| dc.publisher | Università Ca' Foscari Venezia | it_IT |
| dc.rights | © Alex Brunello, 2014 | it_IT |
| dc.title | The impact of Gamification on Business Performance | it_IT |
| dc.title.alternative | The use of Gamification to increase customer satisfaction and brand loyalty: The Nike case | it_IT |
| dc.type | Master's Degree Thesis | it_IT |
| dc.degree.name | Economia e gestione delle aziende | it_IT |
| dc.degree.level | Laurea magistrale | it_IT |
| dc.degree.grantor | Dipartimento di Management | it_IT |
| dc.description.academicyear | 2013/2014, sessione estiva | it_IT |
| dc.rights.accessrights | openAccess | it_IT |
| dc.thesis.matricno | 829010 | it_IT |
| dc.subject.miur | SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE | it_IT |
| dc.description.note | it_IT | |
| dc.degree.discipline | it_IT | |
| dc.contributor.co-advisor | it_IT | |
| dc.date.embargoend | it_IT | |
| dc.provenance.upload | Alex Brunello (829010@stud.unive.it), 2014-06-08 | it_IT |
| dc.provenance.plagiarycheck | Vladi Finotto (vfinotto@unive.it), 2014-06-16 | it_IT |
