Gelateria Romana in USA Business Plan

Abstract

Chapter one introduces the work starting from the motivation and the internship experience related to the business plan. The second chapter goes into the deep of the subject presenting the results of the market analysis conducted in order to bring evidence of the feasibility and potential of this business opportunity in the USA and in particular in California. The third chapter focuses on the marketing strategy planned to penetrate this peculiar market, showing how the four leverages are approached to reach the best results, adapting the supply to the Californian customer. The operation strategy is then presented, in order to clarify the step-by-step plan. A brief explanation of the management team follows, and some financial details conclude the work.