"Hard to Choose: Hermes or Peitho?" The Economic theory of Advertising

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"Hard to Choose: Hermes or Peitho?" The Economic theory of Advertising

Likmeta, Besim <1987>
Use this identifier to cite or link to this document: http://hdl.handle.net/10579/3547
Publisher: Università Ca' Foscari Venezia
Date: 2013-10-23
Copyright: © Besim Likmeta, 2013
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Abstract:

In this master's thesis I discuss briefly the most important literature on advertising.

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