Economic implications of the transition to sustainable design in the creative industries: the case of Krill Design

Abstract

This thesis aims to conduct a qualitative analysis of the interaction between the world of culture (creative industry) and sustainable development, with a particular focus on the case study of Krill Design, a Milan-based eco-design start-up. The imperative of evolving towards sustainable design models in the cultural industry is becoming increasingly evident, with a growing interest in the circular economy as a key approach. The objective is to examine the economic consequences of this transition, with a particular focus on the eco-design start-up Krill Design. The objective is to analyze the role of design as a cultural actor for environmental transformation, the creative industries and the different theories spanning the circular economy. This will enable an understanding of how Krill Design contributes to the promotion of sustainability in the cultural context, with a focus on the economic sphere of its business lines. The thesis will offer a perspective on the dynamics and interconnections between culture, sustainability and related economic aspects, with the aim of assessing the specific role of Krill Design in this context. In conclusion, it will demonstrate the importance of cultural consumption theory for cultural sector businesses in the circular economy projects, including Krill Design, in order to achieve both an economically sustainable and profitable approach.