The role of e-commerce in the international expansion of Italian SMEs: an analysis of the Calicantus Srl case study

Abstract

Italian SMEs play a vital role in the country's economic landscape, significantly contributing to national exports. This thesis investigates the transformations in the internationalization of Italian SMEs, particularly in response to recent geopolitical shifts. The thesis emphasizes the need for digital transformation, discussing its importance in enhancing the internationalization of SMEs. However, the research also identifies challenges in fully leveraging digital tools, particularly the insufficient efforts by many SMEs to embrace this transition. E-commerce is explored as a key digital tool for SMEs seeking to expand globally. The study reveals a strong positive relationship between export propensity and the adoption of digital tools, including e-commerce platforms. It also discusses the role of artificial intelligence as a new frontier in the digitalization of Italian SMEs, offering new opportunities for growth and innovation. A case study on Calicantus Srl, a company specializing in e-commerce solutions, demonstrates how expert support can help SMEs establish a virtuous process when adopting digital commerce. The analysis of six Italian SMEs assisted by Calicantus Srl shows that tailored digital strategies can help businesses to enhance customer experience, reach new markets, and establish successful premium brands.