Corporate Social Responsibility in the Fashion industry: Can artisanal brands be a viable alternative to fast fashion in the Italian market?

Abstract

Fast fashion's dominance creates environmental and social problems. Existing research focuses on the downsides of fast fashion, but lacks exploration of practical sustainable alternatives. This study asks: can artisanal brands, exemplified by MNRT.CREATIONS, be a viable alternative? The research combines the perspectives of an artisanal brand owner and consumers to evaluate this possibility. As the research progressed, the data revealed a particularly strong interest from Italian consumers. To maximize the research's relevance, the focus has been narrowed only to the Italian market.